About Us

Foreknowledge, centered on 'anticipating life’s needs and defining a refined daily experience,' is a lifestyle brand focused on three main categories: clothing, hats, and cups. We integrate 'forward-looking insights' into product design, breaking the boundaries between functionality and aesthetics to create practical items suitable for commuting, outdoor activities, and home life for urban dwellers who seek minimalist quality.

The brand was born from a deep awareness of everyday details — we believe that true quality of life comes from anticipating needs in advance. Our clothing line features minimalist silhouettes, selected eco-friendly and breathable fabrics, balancing comfort and versatility. Using low-saturation colors and subtle details, we embody the 'less but better' philosophy in dressing. The hat line combines classic shapes with functional innovations, from sun protection and breathability to warmth and storage, with each detail precisely matching real-life scenarios. The cup line adheres to material safety and practical design, whether it’s a must-have insulated cup for commuting or a portable cup for outdoor use, all designed with simplicity to quietly complement daily life with a touch of quality.

Foreknowledge is not just a collection of products; it is a lifestyle attitude. We reject over-design and redundant features, always keeping 'anticipating needs and optimizing experience' as our core principle. Every piece of clothing, every hat, every cup becomes the optimal daily choice without extra thought, accompanying users in ordinary moments and helping them foresee the true beauty of life.